TikTok ranked their most popular viral trends of 2024

And that’s your TikTok 2024 wrap.

TikTok revealed its top trends of the year, including Jools Lebron’s catchphrase “very humble, very conscious”, a fascination with a baby hippo named Moo Deng and Logan Moffitt’s cucumber-centric recipes.

Baby Animal

Many people around the globe were amazed by the appearance of two popular baby animals: Moo Deng and Pesto Penguin. Both animals earned their claim to fame in just a few months.

“Moo Deng, the adorable pygmy hippopotamus from Thailand, and Pesto, a giant King Penguin from Australia, along with the other Knights of the Round Table, have captured the hearts of the internet around the world,” TikTok said in a statement.

People have become obsessed with Moo Deng and Pesto, following their daily routines on social media, selling animal-themed merchandise, and creating animal-inspired artwork.

“Their popularity crossed borders, not only connecting people with a shared love of animals, but also sparking conversations about their welfare and conservation,” TikTok said.

“Very humble, very conscientious”

Influencer Jools Lebron blew up on social media, with over 54 million views, after reminding everyone why they should be “very humble, very conscious”.

Although the trending word and phrase rolled off the tongue in August, it was so infectious that Dictionary.com deemed it its 2024 Word of the Year.

Many influencers and celebrities, such as Olivia Rodrigo, Lindsay Lohan and Khloe Kardashian, have even added their word “humble”.

“The #Demure trend not only coined a new phrase, but also empowered self-expression and influenced various trends,” TikTok wrote in a statement.

Cucumber dishes

Logan Moffitt, a food influencer known as the “cucumber guy” specializing in cucumber salads, experienced tremendous popularity in 2024 after sharing his cucumber recipes.

Moffitt uses the same cooking materials in his videos: a cucumber, mandoline, and a clear cylinder jar.

In his most viral TikTok yet, with over 43 million views, Moffitt makes his version of a creamy California cucumber roll that whets the appetite of many.

The desire to buy cucumbers caused grocery stores to face a shortage of the vegetable. According to the senior vice president of merchandising at FreshDirect, the online grocer saw a 172% increase in cucumber sales in July compared to a year ago, which can be attributed to the TikTok trend.

Although his recipes garnered millions of views, they also sparked backlash, with a salmonella outbreak linked to cucumbers and an alleged increase in ER visits due to the cooking method.

Newbie chefs like Jackson Dean went viral after cutting their fingers while using a mandolin, despite Moffitt telling viewers to “be careful” when using the sharp tool.

TikTok continues to make an impression on today’s society by teaching them new food recipes, learning about endangered species or raising their vocabulary and mindset.

“During 2024, TikTok continued to redefine how we discover, create and connect through the common language of video,” said James Stafford, TikTok’s Global Head of Content. “We celebrate our global community who have inspired and entertained us this year as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice and a chance to shine.”